What is Data Gravity?
In the way gravity attracts objects around a planet, Data Gravity is the process by which data accumulation attracts additional services and applications to the data.
How it Impacts Enterprises
Data Gravity inhibits enterprise workflow performance, raises security concerns, and increases costs, all complicated by regulatory requirements and other artificial constraints.
Macro Trends Amplifying Data Gravity
Enterprise Data Stewardship
The enterprise is fast becoming the world’s data steward
By 2025, 80% of data worldwide will reside in enterprises
Increases the volume of data that needs to be aggregated and stored1
Mergers & Acquisitions
Globalization is driving corporate M&A to achieve scale
M&A Volumes are expected to return to pre-Covid levels in 2021
Increases # of data sources participating in data exchange2
Increasing digitization of enterprise workflows
Digitally-enabled interactions rank 2x greater importance vs physical interactions
Increases enterprise data exchange volumes globally3
Expanding legal and regulatory policies requiring local data storage
By 2022, 87% of IT leaders will maintain local copies of customer and transaction data for compliance
Increases # of enterprise locations of data aggregation4
Integration of physical and digital security systems to improve enterprise cybersecurity
By 2023, 70% of security products will integrate IT-OT-IOT systems
Increases types and volumes of data creation & exchange5