Forrester Report: Technology Spending Is Reaching a Tipping Point
According to Forrester analysts, spend on technology platform innovation and upgrades is soaring. The Chief Digital Officer and the CMO have more power and claim more resources than ever before. Customer experience is the key measure of business success. Thanks to mobile platforms and the data explosion, enterprises need to update their infrastructure or lose out to more digitally agile competitors.
In Forrester’s “Technology Spending Is Reaching a Tipping Point” research report, you’ll see why CEOs must invest to:
- Meet their customers’ digital expectations
- Secure customers’ financial information
- Enhance products with digital services