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— Blog

The Power of Partnership: Reflecting on AT&T’s 2017 TechForum

Jennifer Sweeper, Partner Marketing Manager
October 5, 2017

With industry challenges remaining in the cloud landscape – such as concerns around security, managing costs, and a lack of resources & expertise -- partnerships, like the one between Digital Realty and AT&T, have consistently helped to answer these challenges through the power of an open ecosystem for connectivity and colocation. So, it’s no wonder that when AT&T announced its plan to host the 2017 TechForum, Digital Realty was proud to be a part of the event’s national partner tradeshow.

Sponsorship for the TechForum was by invite-only, which gave Digital Realty an exclusive opportunity to present on how our data center Connected Campus strategy ties into AT&T’s 2017 key areas of focus, including Network Evolution, Security & Threat Management and Hybrid Cloud. Through our Connected Campuses, partners like AT&T can gain access to a growing ecosystem of providers for developing the right solutions for our joint clients taking advantage of:

  • Colocation and large scale facilities tethered to market Internet gateways, in close proximity to clouds and networks,
  • Seamless interconnectivity to our growing ecosystem of partners, customers and service providers,
  • Scalability in space, power and bandwidth to meet your current business requirements and support future growth based on specific incremental needs.

At this year’s TechForum, Digital Realty engaged with AT&T sellers to talk about benefits of our partnership together, including our global reach, reliability & efficiencies, client support and complimentary services. The Digital Realty sales team also took time to meet with the AT&T Network Integration (NI) team that delivers local customized services to global customers to help them better manage complexities, mobilize and transform business processes and reduce infrastructure costs.

“Being a sponsor at the TechForum gave us an opportunity to get much closer to the sellers and deal makers at AT&T”, said Digital Realty partner account manager, Len Salva. “It helped us understand what they’re talking with their customers about and how we may be able to optimize the work we’ve been doing together, and help them understand that Digital Realty can support both colocation and large scale, wholesale deals,” he said.

The TechForum was hosted by AT&T earlier this year and attracted more than 100 technical sellers in seven strategic locations nationwide, including Dallas, Atlanta, Chicago, Herndon, and San Ramon, with the final event ending with the forum and a networking reception in Anaheim last month.

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