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Escape Velocity


Many Enterprises are held captive by their legacy franchises due to a “power deficit”. This deficit can be traced back to a performance-oriented management culture that drives accountability for financial results without establishing equivalent responsibility for replenishing competitive advantage. Geoffrey Moore introduces the concept of Escape Velocity in order to free your company’s future from the pull of the past. With twenty years of experience advising high-tech management teams, Moore calls out the misconceptions and behaviors that trap enterprises into decaying franchises.

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