Brief: Technology Spending is Reaching a Tipping Point
The chief digital officer and the chief marketing officer are claiming more resources on technology platforms and upgrades. Enterprises need to update their infrastructure to take advantage of new the processes and available power.
This report covers the current tipping point in technology investments. Addressing rising customer expectations is now the number 1 business priority. The only way for companies to meet this demand is through simplifying the back-end systems, streamlining business processes, and building more customer friendly platforms.