• Americas

      Count on quality and consistent customer services across more than 290 data centers in North and South America.

    • EMEA

      Harness cloud and carrier-neutral data center, colocation, and interconnection solutions across Europe and Africa.

    • Customer Stories

      • XTREME-D

        Find out how XTREME-D was able to meet its objectives and has positioned itself for further growth by partnering with Digital Realty and leveraging PlatformDIGITAL®.

        Keep Reading
      • Telefónica UK

        See how they leveraged PlatformDIGITAL™ Data Hub to localise data aggregation, staging, analytics, streaming and data management to optimise data exchange and maintain data compliance.

        Keep Reading
      • Criteo

        By partnering with a company like Digital Realty, Criteo has somebody who can work with them to ensure they move a long way towards their sustainability goals

        Keep Reading
      • Join Digital

        With increasing demand for a turnkey experience, Join™ helps their customers brings the built and digital worlds together with the essential Network-as-a-Service and IT-as-a-Service offerings for Smart Buildings and Smart Workplaces.

        Keep Reading
      • AIB

        AIB, Inc., a leading data exchange and management firm serving over 1600 automotive customers, sought to diversify their cloud portfolio to realize reduced latency, increased availability, and harden security posture.

        Keep Reading
    • Global Data Insights Survey

      Read the survey

    • Investor Relations

      Digital Realty owns, acquires, develops and operates data centers. The company is focused on providing data center, colocation and interconnection solutions for domestic and international customers.

    • NYSE: DLR

      $129.03

      +2.39 (+1.85%)
      * Previous Day's Close
    • Investor Relations
    • Leadership
— Blog

Enabling the Big Data explosion!

October 8, 2014

Data has become more valuable than ever before and as a global community we’re creating far more of it than previous generations – indeed more than most previous generations combined. According to independent research organisationSINTEF, a jaw dropping 90% of the world’s data was generated in the last two years alone. More applications, more channels, more users and more rich content means that data has become something of a phenomenon in its own right. Businesses around the world have come to realise how data can drive innovation, uncover insight for competitive advantage and create a more personalised customer experience.

Perhaps unsurprisingly, a lot of this data is being stored in data centres supporting private, bespoke and public clouds. According to Cisco’s Global Cloud Index, cloud traffic coming from around the world is the fastest growing component of data centre traffic. Overall, global cloud traffic is expected to grow at a 35 per cent combined annual growth rate from 2012 to 2017, rising from 1.2 zettabytes of annual traffic to 5.3 zettabytes. Overall global data centre traffic is expected to grow to 7.7 zettabytes annually by 2017. To put such huge figures into some context, 7.7 zettabytes equates to one and a half years of continuous online HD music streaming. It’s, therefore, not surprising that the majority of companies now describe themselves as being in the ‘business of data.’

Data has also become increasingly vital in the quest to personalise services in order to interact with clients and consumers on an individual, rather than on a mass market, basis. The proliferation of social platforms to market goods and garner intelligence is further contributing to this change.

The issue is that the continued creation of such vast volumes of information is leading organisations to fast outgrow their own data centre infrastructure. An article by Baseline reported that enterprises store 80% of all data. To survive and grow they need to consider new alternatives to help boost their data capacity and free up resources. In fact, a report by Bain and Company found that financial services firms are projected to spend $6.4B in Big Data-related hardware, software and services in 2015, growing at a CAGR of 22% through 2020.

It is, therefore, no surprise that many commercial enterprises, governments and financial institutions are looking at how physical locations can be better linked to create ‘cloud’ style data warehousing. We believe that individual data centres should no longer be seen as the end point for data, but as part of a network-centric philosophy, where data centres are instantaneously linked using high bandwidth connexions.

Encouragingly, corporates are now recognising that data centres are more than just ‘where we store our information’ and actually form a key part of achieving immediate value from the analytics needed to support their growth strategy and competitive strength. The question for modern businesses is not just, “can we support our data volumes?” but instead, “do we also have the optimised data centre and network credentials to power growth?” The answer may well determine their future success.

More and more, our clients are taking the view that their data centre strategy is central to their business growth and competitive advantage. We couldn’t agree more.

Blog post by Bernard Geoghegan, Managing Director, EMEA and Asia Pacific


Share
Architech image02 2021 12 17 134536 Architech image01 2021 12 17 134535 Architech image03 2021 12 17 134537

Future-Proof Your Digital Deployment

Connect with a Digital Realty Cloud Certified Solution Architect to help build your scalable growth strategy and transform your business.

Connect with Us